SENIX BRAND ANTHEM
THE ASK
SENIX Tools needed a model year video to serve both as a brand anthem and a B2B showcase, promoting the entire product line while being adaptable for targeted marketing across specific categories.
SOLUTION
We created a 60-second video with eye-catching graphics and a DIY-leaning tone of voice, designed to break into five product-focused videos. Using 3D models, we highlighted each tool, creating assets now featured across print, social media, product pages, and SENIX’s website.
Agency Credit: Tattoo Projects
Creative Director: Chad Brophy
VP of Production: William Boyér
ACD: Kenny Duncan
Copywriter: John Stone
Graphic Designer: Seth McCachern
Project Manager: Becky Radford
Account Executive: EmmaLee Eiseman
SENIX X6 LAUNCH
THE ASK
Ahead of the 2023 Equip Expo, SENIX power tools needed a way to make some noise for the release of their quietest power tools. The catch? A two-week timeline and limited resources.
SOLUTION
A dark color pallet. Gorgeous product shots. And branding that spoke volumes about SENIX full range of premium products set at an affordable price point.
Agency Credit: Tattoo Projects
Creative Director: Chad Brophy
ACD: Kenny Duncan
Senior Art Director: Chris Bazata
Copywriter: John Stone
Graphic Designer: Seth McCachern
Project Manager: Becky Radford
Account Executive: EmmaLee Eiseman
SENIX RACING
THE ASK
In 2023, SENIX partnered with RCR and North Wilkesboro Speedway in a multi-year agreement to boost brand visibility. They enlisted us to design a branded car wrap, helmet, out-of-home ads, social posts, and merchandise to launch the partnership with impact.
SOLUTION
We introduced SENIX to the racing world with a vintage NASCAR-inspired design, featuring an illustrated car wrap and matching helmet. To extend the retro style beyond the track, we created vintage-themed out-of-home ads, social posts, and merch. This cohesive look amplified SENIX’s brand presence and connected with both racing fans and the broader SENIX audience.
Agency Credit: Tattoo Projects
Creative Director: Chad Brophy
ACD: Kenny Duncan
Copywriter: John Stone
Graphic Designer: Seth McCachern
Project Manager: Becky Radford
Account Executive: EmmaLee Eiseman
