SPEEDWAY MOTORSPORTS TUNE-IN KIT
THE ASK
Speedway Motorsports needed a way to boost television viewership for NASCAR races hosted at their tracks.
SOLUTION
Script :30s tune in spots to be run on NBC broadcasts. Craft a social funnel to act as support for the commercials.
Agency Credit: Tattoo Projects
Creative Director: Chad Brophy
Associate Creative Director: Kenny Duncan
Associate Creative Director: Chris Bazata
Copywriter: John Stone
Graphic Designer: Seth McCachern
Graphic Designer: Lucas Harmon
“2nd Chances” Script
VO:
Las Vegas, Nevada.
2022.
The Pennzoil 400
Bubba Wallace dodged a bullet,
but hit a wall,
and saw it all slip through his fingers.
2021 winner Kyle Larson
started the race in 2nd place.
The exact same place he finished.
And Kyle Busch? In a back-up car.
At the back of the pack
on his home track
His shot to win? Over before it began.
You think they just let it go?
Hell no.
This year, it’s a race for redemption.
And a 2nd chance
at winning the big one.
Lucky for them,
2nd chances are what Vegas is made for.
The Pennzoil 400 returns to Las Vegas.
NASCAR’s best will test fate
on a track where anything can happen,
and usually does.
And as for redemption?
Why not? This is Vegas.
And Vegas loves a comeback story.
TRACK BRANDING
ROVAL 400
THE ASK
Speedway came to us to help brand their signature event, the ROVAL 400. They faced a challenge: the modern aesthetic of the race differed from NASCAR’s typical gritty style, which was affecting its appeal with their usual fanbase. They needed a fresh approach to convey that the ROVAL was a unique, standout experience within the NASCAR lineup.
SOLUTION
We developed a range of concepts that blended the ROVAL’s modern style with NASCAR’s signature grit, creating a bold, eye-catching badge to elevate the event branding. This approach was designed to attract the traditional NASCAR crowd while establishing the ROVAL 400 as a must-attend event on the Charlotte calendar.
Agency Credit: Tattoo Projects
Creative Director: Anna Rissanen
Art Director: Seth McCachern
Copywriter: Duncan Heredia
Project Manager: Gabby Enchanique
ALL-STAR RACE
THE ASK
The North Wilkesboro team needed our help branding their signature All-Star race to drive ticket sales and secure another sell-out year. With NASCAR announcing a competing race in Winston-Salem, their market was now divided, making it essential to elevate their branding to stand out and attract fans in a more competitive landscape.
SOLUTION
We developed a series of concepts that combined NASCAR’s excitement with North Wilkesboro’s rich racing heritage, weaving Appalachian culture into every design element. Each piece of art highlighted the track’s storied history, creating a brand identity that resonated with fans and set the All-Star race apart in a competitive market.
Agency Credit: Tattoo Projects
Creative Director: Anna Rissanen
Art Director: Seth McCachern
Copywriter: Duncan Heredia
Project Manager: Gabby Enchanique
360 cAMPAIGNS
LVMS
THE ASK
FPO
SOLUTION
FPO
Agency Credit: Tattoo Projects
Creative Director: Chad Brophy
Associate Creative Director: Kenny Duncan
Copywriter: John Stone
Graphic Designer: Seth McCachern