BLUEDEVIL AUTOZONE RELAUNCH

THE ASK

Highline Warren turned to us following their recent rebrand to help give their new identity a bold and authentic voice. For their upcoming trade show and AutoZone debut, we crafted marketing materials that told their story, creating displays and promotional assets that resonated with consumers and amplified their brand presence.

SOLUTION

We brought the BlueDevil brand to life with bold "hellfire" graphics, symbolizing the intense heat and damage engines face. BlueDevil took center stage as the hero, extinguishing the flames and restoring performance. This striking visual story emphasized the product’s strength and reliability.

Agency Credit: Tattoo Projects
Creative Director: Chad Brophy
Associate Creative Director: Chris Bazata
Associate Creative Director: Kenny Duncan
Graphic Designer: Seth McCachern
Graphic Designer: Benjamin Johnson
Copywriter: Duncan Heredia
Account Executive: Jack Deluca

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