NHRA EMAIL CAMPAIGN
THE ASK
4 Speedway Motorsports venues needed distinct email funnels promoting the 6 individual NHRA drag race series events.
SOLUTION
Full-bleed imagery and adrenaline-inducing copy showed off the whole track experience, from nail-biting finishes to late-night campfires.
Agency Credit: Tattoo Projects
Creative Director: Chad Brophy
ACD: Kenny Duncan
Senior Copywriter: John Stone
Graphic Designer: Seth McCachern
Graphic Designer: Sam Bell
Project Manager: Gabby Enchanique
BEYWAY NHRA CAROLINA NATIONALS
THE ASK
Speedway loved the NHRA emails so much they asked us to compound their success with an OOH campaign targeting fans in the Charlotte Metro area.
SOLUTION
Don’t fix what ain’t broke. We re-sized the assets from the email campaign, and refined the messaging to target our new audience.
Agency Credit: Tattoo Projects
Creative Director: Chad Brophy
ACD: Kenny Duncan
Copywriter: John Stone
Graphic Designer: Seth McCachern
Design Intern: Sam Bell
